In the United States, Cinco de Mayo has taken on a significance beyond that in Mexico. More popularly celebrated in the United States than Mexico, the date has become associated with the celebration of Mexican-American culture. These celebrations began in California, where they have been observed annually since 1863. Today, Cinco de Mayo generates beer sales on par with the Super Bowl.
In Mexico, the commemoration of the battle continues to be mostly ceremonial, such as through military parades or battle reenactments. The city of Puebla marks the event with an arts festival, a festival of local cuisine, and re-enactments of the battle.
Cinco de Mayo is sometimes mistaken for Mexico Independence Day—the most important national holiday in Mexico—which is celebrated on September 16, commemorating the Cry of Dolores, which initiated the war of Mexican independence from Spain.